Find Important SEO Keywords for Your Business

The terms and phrases that users enter into search engines are known as SEO keywords.  They are basically the questions we ask when we turn to Google or other search engines for answers. Finding the right SEO keywords is vital for any company that wants to make a mark online. 

This article offers a straightforward guide to identifying the right keyword for your business to attract your target audience.

Specifying Your Target Audience

Knowing who your target market is is the initial phase of the keyword research process.  Understanding your customers, what they need, what challenges they face, and how they express these needs in search terms is vital. 

To begin with, creating customer personas is an excellent strategy. Based on genuine facts and informed guesses about demographics, behaviour patterns, motives, and aspirations, these personas are semi-fictional portraits of your ideal consumers.

By crafting these personas, you gain insights into what your customers will likely search for and the language they use. This knowledge is invaluable in determining the suitable keywords for your SEO strategy.

This procedure improves your site’s relevance and attractiveness to your target audience as well as also aligns with Google’s focus on user experience. Prioritising the needs and search behaviours of your audience in your keyword strategy is a powerful way to ensure your business resonates with the right people at the right time.

Tools for Keyword Research

Keyword research involves using specialised tools to find keywords that are relevant to your business and have the potential to drive specific visitors to your site.

One of the most prominent keyword tools is the Google Keyword Planner, a part of Google Ads. However, there are numerous other keyword research tools available that offer diverse functionalities. Other paid tools, like Ahref, Semrush, etc., can be helpful in this endeavour. 

The basic principle of using these tools is to input a seed keyword – a term you believe is closely related to your business – and then explore the variety of keyword ideas the tool generates. These relevant keywords are based on actual search queries and include data on search volume, keyword difficulty, and competition.

Both search volume and keyword difficulty provide insight into the relative difficulty of achieving a high organic search engine ranking for a given set of keywords.

Choose the appropriate keywords based on the target audience’s search intent. Search intent means the intention behind a search term. Regardless of whether the user’s objective is to make a purchase, gain knowledge, or locate a particular website, aligning your content with this intent is key.

Analysing Your Competitors

Analysing your competitors is a must for every search engine optimization plan. You can discover a lot about the market and find ways to enhance your keyword planning by analysing which phrases your competitors are focusing on.

You can look into the keywords used by your rivals with various SEO tools. You can employ these tools to see what keywords your competitors are ranking for, how often people are searching for them, how tough the terms are, and where they are in the SERPs.

When analysing competitors, seek out gaps in their tactics that you can capitalise on. This could be a valuable long-tail keyword they are missing, a particular keyword with lower difficulty scores, or keywords with high search volume that they haven’t fully capitalised on.

Additionally, pay attention to the related keywords that your competitors are targeting. These can provide insights into new areas or niches that you may have overlooked. Creating a comprehensive keyword list that includes both primary target keywords and related secondary keywords will strengthen your overall SEO approach.

Remember, the goal is not just to mimic your competitors but to understand their strategies and find ways to do it better. By strategically selecting keywords based on this analysis, you can position your website to rank well for terms that are relevant to your audience and have a proven track record of success.

Choosing Appropriate Keywords

Selecting the appropriate keywords for your SEO strategy involves several critical factors. The three main criteria are relevancy, search volume, and competition. Your chosen keywords must align closely with the content on your web page and the products or services you offer.

Search volume reveals how often a keyword is explored, and it’s important to target keywords that your potential customers are actively using. However, high search volume can also mean high competition, so it’s crucial to find a balance.

Balancing broad and niche keywords is also crucial. Broad keywords may have a high search volume but can be very competitive and less specific to your audience. Niche or long-tail keywords, while they may have a lower search volume, can be less competitive and more targeted, often resulting in higher conversion rates.

When prioritising keywords, consider your business goals. Use keyword research tools to find the best keywords for your SEO campaign, looking at metrics like keyword difficulty score and keyword search volume.

Prioritise keywords that are most likely to help you rank for a keyword relevant to your business, and remember to include a mix of short and long-tail keywords. It’s also helpful to use a free keyword research tool to explore multiple keywords and find specific keyword variations that could be valuable.

Get to know about : What Is B2B SEO, and How Can You Get Started With It?

Implementing Keywords Strategically

Incorporating keywords for SEO into your website must be done strategically to avoid common pitfalls like keyword stuffing.

Keyword stuffing is an old and banned technique in which too many keywords are packed into the content, making it hard to read and damaging your SEO efforts. Instead, focus on utilising the term organically in high-quality content.

Keywords should be used in page titles, headings, meta descriptions, and throughout content where they are contextually appropriate. This ensures that the keywords are used in a way that improves the user experience.

Also, consider using keywords in anchor text for internal links and in alt text for images, but always in a manner that feels organic and helpful to the reader.

Be aware that content quality should never be sacrificed for the sake of keyword usage. The primary goal when creating content should be to give something helpful or useful to your audience. The use of keywords should enhance this goal, not detract from it.

Regularly update your keywords based on the information you learn from keyword research tools and adjust your content accordingly. Remember, the best SEO keywords align with user intent and contribute to a meaningful and engaging user experience.

Also Read: How To Measure SEO Performance and Results?

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It’s advisable to review and update your SEO keywords every few months. Search trends can shift rapidly, and regular reviews ensure your keywords remain relevant and competitive. This also helps you to respond to shifts in the algorithms of search engines as well as user behaviour.

Having a blog can significantly improve your SEO performance. Blogs deliver fresh, pertinent content that search engines prefer and provide possibilities to add diverse keywords. They also help establish your authority in your industry, leading to better user engagement and higher rankings.



To assess if a keyword is too competitive, examine its keyword difficulty score, which many SEO tools provide. A high score suggests intense competition from well-established sites.



Keyword placement is crucial. Placing relevant keywords in titles, headings, the first paragraph, meta descriptions, and alt text can improve SEO. However, the key is natural integration that aligns with the content’s context, enhancing readability and user experience while signalling relevancy to search engines.



For a new website, target long-tail, niche-specific terms that are not as competitive. Utilise keyword research mechanisms to find terms that are suitable to your content and market. Begin by targeting keywords with lower difficulty ratings, then gradually go for more competitive phrases as your site builds authority.