Master Link Building

Businesses in this era recognise the significance of a firm online presence and work tirelessly to boost their online visibility. One of the key techniques for accomplishing this is search engine optimisation (SEO), which involves improving the quality and quantity of traffic to a website through organic search engine results. 

Link building serves as an integral component of any effective SEO strategy. It involves fostering high-calibre backlinks pointing towards your website, enhancing both the site’s credibility in the eyes of search engines and its ability to attract organic traffic. However, building sustainable links requires a systematic approach that goes beyond random outreach attempts.

In this article, we explore the importance of tracking key performance indicators (KPIs) in link-building and outline six fundamental metrics that successful link-building organisations track. Let’s begin.

Why Are These Metrics Important?

To evaluate the success of your link-building tactics, it is vital to use metrics that allow you to monitor your progress, detect problem areas, and assess your return on investment (ROI). Key performance indicators (KPIs) allow businesses to catch what’s working and what isn’t to make decisions according to hard facts and improve results.

These indicators may be used to monitor development and ultimately realise the program’s aims. Metrics are essential for understanding the efficacy of link-building initiatives and identifying areas for improvement.

Monitoring the number of new link opportunities, the number of outreach attempts, the number of follow-up attempts, the number of positive and negative responses, the average link quality, and the cost per link can provide invaluable insights into an organisation’s link-building process, allowing for the optimisation of efforts for maximum impact and long-term success.

6 Fundamental KPIs for Link Building

The six fundamental KPIs are:

  • The number of new link opportunities
  • The number of initial outreach attempts
  • The number of follow-up attempts
  • Percent of positive and negative responses
  • Average link quality
  • Cost per link

Let’s dig into them for further details:

The Number of New Link Opportunities

One of the most fundamental KPIs for link building is the number of new link opportunities identified in a given time period. This number shows how effective your team or your toolset is at uncovering potential websites, blogs, directories, and other platforms that could host a backlink to your site

This is important because the more opportunities you have, the more attempts you can make at securing valuable backlinks. These opportunities come from various sources, such as competitor analysis, manual web research, or automated link prospecting tools.

The Number of Initial Outreach Attempts

The second key performance indicator revolves around the number of initial outreach attempts you make. This includes sending emails, direct messages, or other forms of communication to the owners or managers of the sites hosting the potential backlink opportunities. 

This KPI measures your team’s productivity and indicates how actively you pursue new backlink opportunities. A low number of outreach attempts might signal a lack of resources or inefficiencies in your outreach process.

Also Read: Local SEO and Link Building

The Number of Follow-Up Attempts

This KPI measures the number of follow-up attempts made after initial outreach. Link building is often a process of negotiation and persistence. Many link opportunities will not be secured on the first try. Thus, tracking follow-ups can provide insight into your team’s determination and their ability to maintain relationships with potential link providers. 

A higher number of follow-ups might improve the likelihood of securing a link, but it’s also crucial to strike a balance to avoid coming off as too persistent or annoying.

Percent of Positive and Negative Responses

This KPI tracks the ratio of positive to negative responses received from your outreach efforts. Positive responses indicate a willingness to provide a backlink, while negative responses reflect a refusal. This KPI can offer insights into the effectiveness of your outreach strategy. 

If you get a high ratio of negative reactions, it might be time to reevaluate your strategy. It might mean your proposition is not compelling enough, or you’re targeting the wrong sites for your links.

Average Link Quality

When developing a link-building plan, the average link quality is a vital KPI. It’s not enough to just accumulate a large number of links; quality matters too. Some of the elements that go into establishing this KPI include the connecting website’s domain authority, the linking website’s relevancy to your content, the link’s position on the page, and whether or not the connection is do-follow.

Tracking the average quality of your backlinks ensures that your link-building efforts contribute to a healthy and robust backlink profile.

Cost Per Link

Lastly, cost per link is an essential KPI for understanding the financial efficiency of your link-building efforts. This involves dividing the total cost of your link-building campaign (which could include staff time, tool subscriptions, and any costs associated with creating link-worthy assets) by the number of links secured. 

Lower costs per link indicate higher efficiency. A cheap, low-quality relationship, however, could do more harm than help, so it’s crucial to think about that, too.


Tracking the right metrics is crucial for a successful link-building campaign. By monitoring the six fundamental KPIs outlined in this article, digital marketers can optimise their efforts and achieve their SEO goals. However, it is essential to remember that Building links takes time and requires a patient, persistent effort.

By adopting the right approach and concentrating on KPIs, digital marketers have a fighting chance of long-term success in SEO.

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