press release for link building

Link building is key for SEO. It involves getting links from top websites to boost your search engine ranking. One way to build links is to create a news-worthy announcement or Press Release (PR) and share it with the right media outlets. There are certain rules to follow when writing a PR for link building.

This post will guide you on how to write a PR for link building. By following these rules, you can create a PR that helps build links to your site and boosts your SEO

Let’s get started.

Press Release and Link Building


A press release is a simple announcement about your company or its offerings. It’s written in a news style and shared with the media to get coverage.

In SEO, a press release can help build links if it includes website links. When a journalist or editor publishes your release, it creates a new SEO link, boosting your site’s SEO.

Press releases were once a popular link-building method. They were easy to share, and Google valued their links. However, as Google’s algorithm evolved to prioritize quality content, the role of press releases in SEO changed.

Press releases are part of a more comprehensive PR and content marketing strategy. Their main goal is to get media coverage, which can indirectly lead to link-building if news sites or bloggers cover your news and link to your site.

Despite common belief, press releases are not outdated in SEO. They’re still functional when used strategically. The focus is now on creating newsworthy press releases that can attract accurate media coverage and naturally generate high-quality backlinks.

Read More: Link Building Strategies

How to Strategically Write a Press Release for Link Building

StepDescriptionSEO Focus
Newsworthy EventIdentify interesting company news (launch, hire, award).Not directly applicable
Compelling HeadlineCraft engaging title with main point and relevant keywords.Keyword inclusion
Engaging IntroSummarize key points and use primary keyword.Keyword placement
QuotesInclude expert opinions to add credibility and incorporate keywords.Potential for natural keyword use
SEO KeywordsIntegrate relevant keywords strategically and organically.Keyword research and strategic insertion
Call to ActionEncourage readers to visit the website or take specific action (link building).Link to relevant website page
SEO Best PracticesOptimize for search engines with keywords, anchor text, and nofollow links.Keyword research, anchor text strategy, following Google’s guidelines

Leveraging press releases for effective link-building requires going beyond creating a standard release and distributing it blindly. Instead, each press release must be carefully crafted and optimised with SEO. Here are a few steps that can help you write a press release that will stand out from the crowd:

Recognise Newsworthy Events

The first step to writing an effective press release is recognising a newsworthy event within your organisation. This could be a product launch, a significant hire, an award win, or any other event likely to interest journalists, editors, and your target audience.

Create a Compelling Headline

Your press release headline is undoubtedly the most significant component of it. To grab the interest of editors and reporters, you need to craft an engaging and informative headline. This headline needs to encapsulate your press release’s main content and include relevant SEO keywords where appropriate.

Write an Engaging Introductory Paragraph

The opening paragraph of your press release should highlight the most crucial elements of the subject matter. Journalists will often see this first, so it’s vital to make it engaging and informative. It’s also beneficial to incorporate your primary SEO keyword in this section.

Effectively Using Quotes

Including relevant and insightful quotes in your press release can lend credibility and provide a human touch to your story. These quotes can come from key members of your organisation or industry experts and should reinforce the message of your press release. They also present a prospect for you to include additional SEO keywords naturally.

Incorporate Relevant SEO Keywords

Keywords are vital when it comes to SEO. They’re what users type into search engines to find content, and thus, they need to be smartly incorporated into your press release. The key is to do it subtly and organically without disrupting the flow of the text. It’s also worth mentioning that the overuse of keywords, known as keyword stuffing, can harm your SEO efforts, as it is frowned upon by search engines.

Include an Effective and Strong Call to Action

A clear and strong call to action (CTA) encourages readers to take the expected action after reading your press release. This action can be visiting your website, checking out a new product, or registering for an event. By directing readers back to a page on your website, CTAs provide a perfect link-building opportunity.

Optimise Press Releases with SEO Best Practices

Regarding SEO and press releases, it’s crucial to remember best practices. This includes incorporating SEO keywords, strategically using anchor text for your backlinks, and ensuring any links you use are nofollow, according to Google’s guidelines. 

With a thoughtful approach and solid understanding of SEO best practices, you can maximise the potential of every press release for PR link building and SEO improvement.

Types of Press Releases and Their Impact on SEO

Press releases can be categorised into several types, each with unique potential for creating buzz and building links. Let’s delve into a few examples.

Product Launch Press Releases

When your organisation introduces a new product or service, it’s an ideal time to craft a compelling press release. If your product meets a current market need or introduces innovative features, it’s likely to pique the interest of journalists and editors. 

Moreover, product launch press releases often lead to product reviews, which can further increase the number of backlinks to your site.

Event Announcement Press Releases

Announcing an upcoming event through a press release is a strategic move. It not only boosts attendance at the event but also prompts journalists and bloggers to write about it, potentially providing backlinks. Remember to include all relevant details and a link to the appropriate page on your website.

Award Recognition Press Releases

Winning an award is a testament to your organisation’s credibility and competence. By announcing it in a press release, you attract the attention of industry publications and niche bloggers who might cover your news and link back to your website.

Also Read: What Are Niche Edits in Link Building?

New Hires or Promotions Press Releases

A significant hire or promotion within your company is news that can interest industry publications, especially if it involves a well-known professional in your field. This type of press release can lead to profile pieces or interviews, which can further increase the number of high-quality backlinks to your site.

Remember that the success of each type of press release depends mainly on its newsworthiness, relevance to the audience, and how well it’s written and distributed.

Also Read: How Long Does It Take to See Link Building Results?

Tips for Crafting a Powerful Press Release

A well-crafted press release can generate significant media coverage and help your link-building efforts. Here are some key pointers to consider:

Follow AP Style Guidelines

The Associated Press (AP) style is a writing standard journalists use worldwide. Familiarising yourself with these guidelines and applying them to your press release can increase your chances of getting your news picked up by journalists and editors. This can lead to broader media coverage and more backlinks.

Properly Structure a Press Release

A good press release should follow a specific structure to maintain consistency and readability. It should begin with an appealing title and a concise and engaging introductory paragraph. Then, you should provide more in-depth details, quotes, and a boilerplate that comes after the main content.

Lastly, contact information should be included for journalists who may need more details.

Use Statistics and Facts to Boost Credibility

Press releases that contain relevant statistics and factual information are more likely to catch the attention of journalists. These elements add credibility to your press release and provide journalists with valuable data points for their coverage. Be sure to link these stats and facts to a page on your website where they can be verified, thus creating an opportunity for backlinks.

Choose Images and Other Media

Including images, videos, or infographics in your press release can make it more appealing and engaging. They can also provide additional link-building opportunities, as they can be linked back to your website.

Measure the Impact of Your Press Release on SEO

After distributing your press release, tracking its performance using tools like Google Analytics is crucial. Look for metrics like increased website traffic, new backlinks, and improved SERP rankings. This data will help you understand your press release’s success and enhance future SEO PR strategies.

Mistakes to Avoid While Writing a Press Release for SEO

While a well-structured press release can significantly boost your SEO efforts, some common pitfalls hinder your PR link-building. Here’s what to avoid:

Avoid Over-promotional Language

A press release should provide information in an objective, journalistic tone. Overly promotional language can turn off journalists and make your press release seem less credible. Instead of saying your product is the “best,” provide facts and figures demonstrating its value.

Avoid Duplicate Content

Duplicating content across multiple press releases or copying content from other sources is a big no-no in SEO. Search engines can penalise you for duplicate content, negatively affecting your SEO. Always ensure your press release content is unique.

Proofread and Grammar Check

Spelling mistakes, grammatical errors, or incorrect information in your press release can harm your organisation’s reputation and reduce the likelihood of getting media coverage. Always proofread your press release and fact-check all information before distribution.

Distribute Press Releases for Maximum Impact

Not every press release distribution service is the same. Some can result in spammy backlinks that do more harm than good. Research distribution services thoroughly before use and opt for those with a proven track record for distributing to reputable news outlets.


Press releases can help make your website more noticeable and trustworthy. They let you share important news about your business, draw interest from journalists and experts, and possibly gain valuable links. By creating an engaging press release, using SEO techniques, and making sure it reaches the right people, businesses can use this traditional PR tool for digital success.

Need Help With PR Link Building? Contact ACERO Today!

Looking for professional assistance with PR link building? ACERO is here to serve you! Our team comprises seasoned writers, skilled SEO mavens, and proficient media professionals. We are ready to assist you in crafting and distributing press releases that don’t just reach your target audience but also enhance your comprehensive SEO strategy.

Why choose ACERO? Here are some compelling reasons:

      • We have a history of effectively assisting businesses in reaching and surpassing their PR and SEO objectives.

      • Our team stays up-to-date on the latest SEO trends to ensure the strategy remains relevant and effective.

      • We have cultivated a network of high-quality media contacts, enabling us to get your press releases to the right individuals to amplify your message.

      • Our assortment of PR link-building services can be customised to suit your unique needs and aspirations.

    Contact ACERO today to learn how we can drive your business growth through strategic PR link-building.

    FAQs on Press release for Link Building

    Yes, press releases remain a valuable tool for SEO. While the direct impact of press releases on search engine rankings has evolved, they can indirectly benefit SEO through improved online visibility, increased website traffic, and potential for high-quality backlinks. However, their effectiveness depends on strategic keyword usage, the quality of the content, and the reach of the distribution.

    Generally, it’s best to include 1-3 links in your press release. This keeps your content focused and reduces the chance of appearing spammy. These links should lead back to relevant pages on your website, such as a product page, about us page, or a blog post related to the press release topic.



    A newsworthy press release revolves around timely, relevant, and interesting information. This might be the introduction of a new product, an upcoming event, an important hire, or an award your business has received. It should be something your target audience, including journalists and bloggers, will find valuable or intriguing.



    Craft a compelling headline, maintain a professional tone, use relevant keywords, provide factual information, and follow the standard press release structure. Also, distributing your press release through reputable distribution services can help it reach the right journalists.



    As per Google’s guidelines, links in press releases should typically be no-follow to prevent perceived manipulation of search rankings. However, no-follow links can still drive traffic to your site and can indirectly influence your site’s authority and rankings.