Add Keywords To Your Shopify Store

Shopify is widely recognised as a key player in e-commerce, enabling businesses to sell their products online effectively. As competition grows, the ability to stand out through strategic visibility becomes increasingly important. Achieving this visibility requires proper search engine optimisation (SEO) through the effective use of keywords.

Keywords act as vital connectors linking potential customers to your products. This guide will discuss strategically inserting these keywords into your Shopify store to enhance search engine visibility and attract more traffic. 

Why It’s Important to Add Keywords to Your Shopify Store?

Adding keywords to your Shopify store is crucial for several reasons, all of which contribute significantly to the success of your online business. Here is why incorporating keywords into your Shopify store is a must: 

1. Increased Visibility in Search Engines

Keywords are essential for search engine algorithms to grasp the content of your website. By using relevant keywords that potential customers are searching for, you ensure that search engines like Google index your pages as relevant answers to those search queries.

This relevance helps your store appear higher in search results, increasing the likelihood that shoppers will click through to your site.

2. Connection with Customer Search Intent

Keywords help bridge the gap between your products and the customers who are looking for them. By using the proper keywords and phrases in your Shopify store, you can match your product offers to the search terms that your potential buyers use.

3. Competitive Edge

Targeted keywords might help you set your shop above the competition. This is particularly important in a platform like Shopify, where numerous merchants may sell similar products. Tailored keywords help your store to stand out in a sea of generic search results, providing a clear, competitive edge.

4. Enhanced User Experience

Keywords also contribute to a better user experience in general. Using language that mirrors your customers’ expectations and search behaviours creates a more intuitive navigation path through your site. 

5. Tracking and Measuring SEO Success

Keywords are measurable elements in your SEO strategy. You may monitor the terms generating the most traffic, engaging users, and converting sales through analytics tools. This data is invaluable for refining your SEO tactics over time, allowing you to focus on what works best for your store and adapt to changing market trends.

Get to know: Shopify vs WordPress SEO: Choosing the Right Platform

Where to Add Keywords to Shopify Store

To optimize your Shopify store effectively, knowing where to place keywords strategically is essential. This section will guide you through various components of your website where keywords can be added to enhance SEO.

Page Titles

Page titles are crucial as they are often your store’s first impression on a potential customer via search engines. To incorporate keywords effectively, identify your main keyword for each page and ensure it is part of the page title. Shopify allows you to edit page titles directly in each page’s Search Engine Listing section.

Start the title with the most relevant keywords to increase its relevance. Keep your titles around 60 characters to ensure they show up effectively in search results. Avoid overly keyword-stuffed headlines, as this might come off as spammy and turn off users.

Meta Descriptions

Meta descriptions are essential for raising click-through rates from search results, even though they don’t directly affect rankings. Good meta descriptions should naturally contain appropriate search terms and provide a brief overview of the page content.

Ensure each meta description is unique and uses a simple, easy-to-understand language that encourages users to click through. Try to keep your description between 150 and 160 characters so that the description is visual in search results.

ALT Text for Images

ALT text is critical for SEO and accessibility, helping search engines and visually impaired users understand what an image depicts. To add keyword-rich ALT text to your product images in Shopify, navigate to the product page, click on the image you want to add the alt text and click on “Add alt text”. Then press save. 

Use descriptive language that naturally incorporates keywords related to the image and ensure it makes sense even out of context.

Product Descriptions

Product descriptions are where you can weave keywords into compelling narratives about your products. When writing descriptions, incorporate keywords that accurately represent the product’s features and benefits.

Avoid keyword stuffing by ensuring the text flows naturally and is informative. Aim to create descriptions that appeal to search engines and provide real value to consumers, enhancing their shopping experience and aiding their purchase decisions.

Blog Posts

Content marketing through blog posts enhances SEO by engaging readers with fresh, relevant content that search engines favour. You attract more focused traffic by focusing on specific, searchable topics and integrating targeted keywords naturally throughout your posts.

Effective blogging targets broad terms and long-tail keywords that are less competitive and more likely to convert visitors into customers. Ensure keywords are used strategically in the title, subheadings, and throughout the content to maintain a natural flow and keep readers engaged.

URL Structures

Clean, keyword-rich URLs are essential for Shopify SEO. They help search engines understand your pages’ content and improve your site’s indexing and visibility. To optimize URLs for maximum SEO impact, keep them short, avoiding unnecessary parameters and characters. 

Include primary keywords to enhance relevance and ensure they are human-readable to improve click-through rates from search results.

Header Tags

Using header tags effectively (H1, H2, H3) organises and structures content on your Shopify store, making it more accessible and easier to digest for both search engines and visitors. The H1 tag should summarise the key topic of the page and include the primary keyword.

The H2 and H3 tags help break down the content into detailed subsections, using secondary keywords where relevant. This structured use of keywords in headers strengthens your website’s SEO efforts and enhances the user experience by providing a clear content hierarchy.

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Let ACERO Help You With Shopify SEO

Optimizing your Shopify store for search engines can be complex, but you don’t have to do it alone. ACERO offers expert SEO services tailored to Shopify, helping you to enhance your online store’s visibility, attract more traffic, and increase sales. 

With a focus on strategic keyword placement and comprehensive SEO practices, our team is equipped to transform your store’s performance in the digital marketplace.

Take the first step towards transforming your Shopify store. Contact ACERO today for a consultation, and let us show you how our expertise can significantly improve your SEO efforts.


You should review and update your keywords at least every quarter. Market trends and search behaviours can change rapidly, so keeping your keywords up-to-date ensures that your SEO strategy remains effective and aligned with current search demands.

Yes, keyword stuffing—the practice of adding too many keywords—can harm your SEO. If your website looks spammy, search engines can penalise you and reduce your ranking. So, be sure to use relevant and natural-sounding keywords.

Long-tail keywords are longer, more focused phrases that are typically used in conjunction with other keywords. They are important because they target niche demographics and have less competition. As they are more specific to user intent, they often lead to better conversion rates.

Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords with a good balance of search volume and competition. Also, analyse your competitors and use insights from your website analytics to understand which terms drive traffic to your site.

While keywords are vital to incorporate throughout your Shopify site, they should be managed cautiously and naturally. Focus on including them in key SEO areas such as titles, meta descriptions, product descriptions, and headers, but always ensure they add value and clarity for the user.