The key to ranking well on Google Maps is optimizing your local SEO through your Google My Business profile (GMB). If you have not set up a GMB profile yet, it’s very easy and free to do so. If you already have one but don’t put much time and effort into it, then the key is to keep it updated with relevant information about your business at all times. This includes adding relevant keywords to your business’s profile, making sure all contact information is correct and up-to-date and making sure that your website has fresh content that can be shared as posts on your GMB profile. You should try and get as many 5-star reviews as possible and ensure that any reviews left by customers are accurate and positive.
The benefits of having a well-optimized google my business profile are plentiful. GMB is directly linked to Google Maps, so it can help with brand visibility and recognition, as customers are more likely to trust businesses that have a strong presence on Google Maps than many other sources of information.