On-page SEO tools are important when optimizing  your website. Fortunately,  their are many of these tools to help improve your website’s visibility and ranking in search engine results pages (SERPs). 

With such a vast array of options, it might seem overwhelming to choose the right ones, but certain tools stand out for their effectiveness, ease of use, and ability to provide deep insights into your SEO strategy. This guide will look at 10 top on-page SEO tools to boost your website’s performance in 2024.

Here is a table summary of the tools:

SEO ToolDescriptionHow to Use
Google Search ConsoleMonitors website presence in Google SearchVerify ownership, check Performance report, submit sitemaps
Google AnalyticsTracks website performance and visitor behaviorInstall code, monitor user behavior, analyze traffic sources
SEMrushAll-in-one SEO platformConduct site audit, identify keywords, get on-page SEO recommendations
AhrefsComprehensive backlink analysis toolRun site audits, use Keyword Explorer, analyze content performance
Answer The PublicKeyword research tool using search cloudsEnter a keyword, identify user questions and themes
Yoast SEOFree SEO plugin for WordPressInstall, use configuration wizard, optimize content for focus keyword
PageSpeed InsightsAnalyzes content and offers speed improvement recommendationsEnter webpage URL, focus on “Diagnostics” section
Schema.orgShared vocabulary to structure website dataIdentify relevant schema, use markup helper, test with Rich Results Test
ShortPixelImage optimization and compression toolInstall plugin, configure automatic optimization, use Bulk Optimization
ChatGPTGenerates human-like textProvide topic/keywords, get content drafts or ideas, suggest improvements

1. Google Search Console

Google Search Console is a free tool from Google that helps you monitor, manage, and troubleshoot your website’s presence in Google Search results. It lets you enhance the performance of your search results and gives you insights into how Google sees your website.

Google Search Console allows you to analyse your site’s views, clicks, impressions and position on Google Search in addition to seeing which searches drive traffic to it. It also assists in locating and resolving problems, such as malware and hacking, as well as site failures.

How To Use Google Search Console

Access to the Google Search Console requires verification of website ownership to start.  Once verified, you can use the tool to observe your site’s search performance. Regularly check the Performance report to see how your pages are doing in terms of impressions, clicks, and positions.

The Coverage report can help you find and fix any crawl errors or issues that could prevent your pages from being indexed. Additionally, submit your sitemaps and individual URLs for crawling to ensure Google has the most up-to-date view of your site.

2. Google Analytics

Google Analytics is an essential tool for tracking website performance and gathering insights into your visitors’ behaviour. It goes beyond basic metrics, offering deep dives into user engagement, traffic sources, user demographics, and much more.

Integrating Google Analytics with Google Search Console allows you to access a comprehensive view of how users find and use your website. Google Analytics helps you understand which content performs best, where your visitors come from, and how they interact with your site, making it invaluable for on-page SEO optimization.

How To Use Google Analytics

As the first step, install your website’s Google Analytics monitoring code. You can do this directly in the HTML of your site or via a WordPress plugin if you’re using that platform. Once set up, use Google Analytics to monitor user behaviour, such as session duration, bounce rate, and pages per session. These metrics are crucial for understanding your site’s user experience. 

You can use the Acquisition reports to analyse where your traffic comes from and the Behavior reports to see what people do on your site. Pay special attention to the Site Content reports for on-page SEO, as they can show you which pages are the most popular and have the highest engagement, informing your content strategy and optimisation efforts.

3. SEMrush

SEMrush is a powerful all-in-one SEO platform that offers extensive features for on-page and off-page SEO, including keyword research, SEO audit, competitor analysis, and more. It stands out for its ability to provide detailed insights into the strategies used by your competitors, from the keywords they target to the backlinks they’ve acquired.

SEMrush’s on-page SEO checker tool evaluates various on-page elements to suggest optimisations that can improve your content’s performance in search engine results pages (SERPs), making it one of the best on-page SEO tools available.

How To Use SEMrush

To effectively use SEMrush for on-page SEO, you can start by conducting a site audit to identify SEO issues and technical problems that could be hindering your site’s performance. Then, you can use the Keyword Magic Tool to identify appropriate phrases with less competition and a high quantity of searches.

You can use SEMrush’s on-page SEO checker to get tailored recommendations for improving your site’s pages, including advice on optimizing meta tags and adjusting content length. Regularly monitoring your domain’s health with SEMrush’s audit reports helps ensure ongoing optimisation and keeps you informed about areas for improvement.

4. Ahrefs

Ahrefs is renowned for its comprehensive backlink analysis tool, but its capabilities extend beyond off-page SEO. This tool equips features including keyword research, content analysis, and competitive analysis for exhaustive on-page SEO.

Ahrefs’ Site Audit feature is particularly useful for identifying on-page SEO problems, such as broken links, slow page load times, and issues with on-page elements that could impact your search engine rankings.

Its Content Explorer and Keywords Explorer tools also provide powerful insights into content performance and keyword opportunities, supporting a data-driven approach to SEO.

How To Use Ahrefs

Ahrefs can be used for comprehensive site audits to uncover technical and on-page SEO issues. This audit tool offers detailed improvement recommendations along with a comprehensive SEO health score. After addressing any recognised problems, employ the Keywords Explorer to execute keyword research.

The tool offers a range of insights regarding search activity, keyword issues, SERP features, and keyword suggestions. With these keywords in hand, you can use its Content Explorer to analyse how similar content performs on search engines, including social shares and organic search traffic.

5. Answer The Public

Answer The Public is a distinctive keyword research tool that graphically represents search queries and recommended autocomplete searches through a visual format known as a search cloud. This tool is invaluable for uncovering the questions and queries that users are searching for around specific topics, providing insights into user intent and the type of content that could meet their needs.

It’s particularly useful for on-page SEO as it helps content creators understand potential visitors’ natural language queries. This allows them to optimize content to answer these questions directly. This strategy enhances the applicability of your content and improves its chances of ranking in featured snippets and voice search results.

Also Read: Why Are SEO Services Essential for Chiropractors?

How To Use Answer The Public

Start by entering a keyword or topic relevant to your business or content strategy into Answer The Public. The tool will then generate a catalogue of questions, prepositions, comparisons, alphabetical and related searches. 

Employ this information to determine common questions and themes in your niche. Incorporate these questions into your content titles, headings, and body text to directly address the queries your target audience is making. 

6. Yoast SEO

Yoast SEO is a widely used and free SEO plugin for WordPress users. Created to make on-page optimization easier. It provides a comprehensive suite of tools to improve your website’s SEO.

Yoast SEO’s real-time content analysis tool is particularly helpful for optimizing individual pages and posts. It provides actionable insights and recommendations for improving keyword use, meta descriptions, content length, and readability. This ensures your content is search-engine-friendly.

How to Use Yoast SEO

After installing and activating Yoast SEO on your WordPress site, begin by using its configuration wizard to set up the basics of your site’s SEO. Yoast SEO will provide a real-time SEO analysis based on your focus keyword for each post or page you create.

Follow the plugin’s recommendations to optimize your content for search engines. This includes organically incorporating your primary keyword into the title, meta description, and content. Yoast also evaluates your content’s readability, encouraging best practices that make it more accessible to readers. 

7. PageSpeed Insights

Google PageSpeed Insights is a free service that offers customised and real-time content optimization guidance. It examines a page’s content and recommends ways to improve it quicker and more efficiently.

Page speed is an essential component in SEO since faster-loading sites appear at the top of search engine results pages (SERPs) and provide a better user experience. This tool computes scores for various actions, including the First Contentful Paint (FCP) and Largest Contentful Paint (LCP), which indicate loading performance.

How to Use PageSpeed

To utilise PageSpeed Insights, enter the webpage URL you wish to analyse. Afterwards, the tool will show you a performance score and diagnostics. Focus on the “Diagnostics” section, which offers insights on what is slowing down your website. 

Implementing these recommendations requires some technical SEO knowledge, but even basic adjustments can lead to noticeable improvements in page speed. 

8. Schema.org

Schema.org offers webmasters a shared vocabulary to structure data on their websites in a way recognised by Google, Bing, Yahoo!, and Yandex. Schema markup enables search engines to understand a website’s content more effectively, delivering more relevant results to users.

Implementing Schema.org can improve your site’s exposure in search results by incorporating rich snippets, including ratings, pricing, authorship, and more. This can boost both click-through rates (CTRs) and on-page SEO.

How to Use Schema.org

To incorporate Schema.org markup into a website, it is necessary to add particular HTML elements to the code of the page. Determine which schemas are most appropriate for your content, including goods, events, articles, and tips. 

Use Google’s Structured Data Markup Helper to generate the necessary code, or if you’re using WordPress, consider using plugins like Yoast SEO, which simplifies the process of adding schema markup. 

After incorporating the schema into your web pages, use Google’s Rich Results Test tool to confirm that Google precisely implements and recognises the Markup. 

9. ShortPixel

ShortPixel is an image optimisation and compression tool that helps improve your website’s loading times—a crucial factor in SEO and user experience. Large photo files can drastically decrease page load times, lowering your site’s search engine ranks.

ShortPixel instantly compresses photos posted to your website without sacrificing quality, making your pages load quicker. It supports a wide range of file types, including JPEG, PNG, GIF, and WebP, providing a one-stop solution for all your image optimization needs.

How to Use ShortPixel

Install the ShortPixel plugin on your WordPress site. After activation, you can configure it to optimize newly uploaded photos autonomously. Use the Bulk Optimization feature to compress existing images in one go. You can select between lossy and lossless compression options based on your intentions for image quality versus file size decrease. 

10. ChatGPT

OpenAI’s ChatGPT is an intelligent natural language processing (NLP) application that generates text that resembles human language in response to user input. While not a traditional SEO tool, ChatGPT can be instrumental in creating SEO-friendly content, generating ideas for blog posts, writing meta descriptions, and even suggesting improvements to existing content.

It is an invaluable asset for content creation and optimisation efforts because it can comprehend and generate content on a wide range of subjects. It ensures the material is relevant, engaging, and optimized for search engines.

How To Use ChatGPT

Use ChatGPT for better SEO. Start by giving it a summary or keywords for your content. ChatGPT can give you a draft or ideas to work on. For current content, show ChatGPT parts that need work, and it can offer improvements or more info.

While ChatGPT can make SEO-friendly text, you need to check and tweak the results to ensure they meet your quality standards and fit your SEO plan.

Consider also: Why Are SEO Services Important for Car Dealers?

Let ACERO Help You With SEO!

Ready to elevate your SEO game? Let ACERO be your guide. 

Our SEO team is committed to growing your website’s position in search engine outcomes to boost organic traffic. With highly innovative approaches and an exhaustive toolkit, we’ll ensure that your website achieves a higher ranking in search engine outcomes and delivers an incredible user experience.

Contact us today, and let’s work together to achieve your digital marketing goals.


On-page SEO tools are software applications or platforms designed to help optimize a website for search engines from within its own pages. These tools are crucial for improving a website’s position, user experience, and overall ranking in search engine results by ensuring the content is both relevant and technically sound.

Google Search Console assists in tracking and managing a website’s presence in Google search results. It provides insights on search performance, helps identify and fix issues affecting indexing or visibility, and suggests ways to optimize search performance, making it essential for on-page SEO efforts.

Yes, Google Analytics provides thorough details about website visitors’ behaviour, which can inform content strategy and optimisation. By understanding which pages perform well, where visitors come from, and how they interact with the site, webmasters can make informed decisions to improve on-page SEO elements like content relevance and user engagement.

Yes, site speed is a crucial factor in both SEO and user experience. Faster loading times reduce bounce rates and improve user satisfaction, which are key factors in search engine rankings. Optimizing your website’s speed can lead to better engagement, conversion rates, and SEO performance.

Ongoing on-page SEO is essential for coping with ongoing alterations to search engine algorithms, recognising new SEO possibilities, and maintaining or improving your website’s search presence. Regularly assessing and improving your website keeps it competitive and relevant to your intended audience.