SEO Audit Costs Explained

Businesses need a strong online presence today to thrive. A good website helps them rank higher in search results, get seen by more people, and get free website visits. An SEO audit can check your website and make it better.

This guide will explain how much SEO audits cost, what affects the price, and how to pick the right auditor for your business

SEO Audit Summary Table

What is an SEO Audit?An SEO audit checks your website to see how well it ranks in search engines. It looks for 3 things: content, outside factors, and technical stuff.
Benefits of an SEO Audit– Tells you how your website is doing – Finds problems – Suggests ways to improve – Makes your website more visible – Gets you more free website visitors
Factors Affecting SEO Audit Cost– Website size – Target market – Auditor experience – How much you customize – What services you need
Should I Get a Free SEO Audit?Free audits can help find basic problems, but they don’t go into a lot of detail. A good SEO audit looks at everything.
Cost of In-Depth SEO AuditThe price depends on your website size, industry, and how many pages you have. Expect to pay between £500 and £2000.
How to Choose an SEO Auditor1. Figure out what you want to improve. 2. Find an auditor with experience in your field. 3. Compare prices and services. 4. Get a proposal that shows what they will do. 5. Make sure you and the auditor agree on what will be done.

What is an SEO Audit?

An SEO audit thoroughly evaluates a website’s search engine optimization. It identifies issues and provides actionable recommendations to improve the site’s performance and visibility in search engine results.

There are three critical components to an SEO audit:

  1. On-page SEO analysis: This examines the content and structure of your website, including keyword optimization, meta tags, headings, and internal linking.
  2. Off-page SEO analysis: This evaluates external factors influencing your website’s search engines performance, such as backlinks, social media presence, and online reputation.
  3. Technical SEO analysis: This focuses on the website’s infrastructure, including site speed, mobile-friendliness, crawling and indexing issues, and security.


Conducting an SEO audit offers numerous benefits, such as providing valuable insights into your website’s performance, identifying weaknesses, and offering recommendations for improvement, ultimately increasing visibility and organic traffic. It’s an essential step for any business looking to stay competitive in the digital space.

Factors Influencing the Cost of an SEO Audit

Several factors influence the cost of an SEO audit, including:

  1. Size and complexity of the website: Larger and more complex websites typically require more time and effort to audit, resulting in higher costs. For example, if you have a website with thousands of pages, the audit will take more time and resources to complete.
  2. Geographic location and target market: The cost of an SEO audit can vary based on the auditor’s location and the target market’s competitiveness. For example, if you’re targeting a highly competitive market, the auditor may need to investigate deeper and will charge more.
  3. The level of expertise and experience of the SEO auditor: More experienced and reputable SEO auditors typically charge higher fees due to their knowledge and proven results. You should be bold and pay a premium for quality service that you can trust.
  4. Customisation and specific requirements of the client: Customised audits or specific requests can add to the cost of an audit. The auditor may need to investigate further and take more time to fulfil the client’s demands.
  5. The scope of the audit and additional services: The cost of an audit can also depend on the project’s scope and any other services requested. For example, an audit with more comprehensive coverage, such as detailed keyword research or link-building strategy, would naturally cost more than one that only focuses on technical SEO.

Should I Go for a Free SEO Audit?

SEO audit

Getting a free SEO audit is a smart move. It helps spot issues with your site and marketing plans. An SEO company uses it to learn about problems and advises you on improving your site’s rank. These check-ups are basic, not detailed. A thorough SEO review is a bigger task that looks at many details.

Our free SEO check-up lets you look at the findings as a future client. Then, you can decide if you want our London SEO Agency to solve the issues. But remember, free check-ups have limits. Until we make a deal, we can’t see your site or marketing tools directly. We use special methods and tools to find common website issues and tell you the next steps.

So, a free SEO check-up points out the usual problems. Yet, it can’t uncover every big issue that might hold back your growth.

What is the Cost of an In-Depth SEO Audit?

At ACERO, our in-depth SEO Audit is combined with a basic competitor analysis, so we will not only be looking at your website in depth from the front and back end, but we will also be concluding how you can beat your competitors. Therefore, depending on your website size, niche, location and product or service range, our general prices for an in-depth SEO audit can range between £500 and £2000 depending on these factors. Naturally, a higher price will be quoted, especially if you have a website with many pages; you should be prepared to pay more for a comprehensive audit.

According to  Gillivan, an SEO expert,  SEO requires analysis & planning before you take action. Whether you’re a B2B business owner or offering SEO to business owners, you NEED an audit process. You NEED to understand the website’s SEO before you can take action & get results.

Ultimately, the cost of an in-depth SEO audit depends on the needs and requirements of your business. As such, it’s important to shop around and compare different auditors before making a decision. This will help ensure you get the best value for your money and find an SEO auditor who can meet your needs.

How to Choose the Right SEO Auditor for Your Business

To choose the right SEO auditor for your business, consider the following steps:

  1. Assess your business needs and goals: Determine the scope of the audit and the specific areas you want to focus on, such as, you can focus on improving your website’s organic traffic or increasing leads and sales.
  2. Evaluate the expertise and experience of the SEO auditor: Look for an auditor with a proven track record and relevant industry experience. Check their credentials and portfolios to get an idea of their capabilities. Also, I read online reviews from previous customers to understand their performance better.
  3. Compare cost structures and services offered: Auditors offer different services and pricing models. Before deciding, compare the cost of various audits to determine which offers the best value for your business.
  4. Request a detailed proposal: Ask for a detailed proposal that outlines the auditor’s services, timeline, and expectations. This will help you better understand what to expect from the audit and how it will benefit your business.
  5. Establish clear communication and expectations: Ensure that the auditor understands your objectives and that both parties clearly understand the project’s scope and deliverables. A communication gap can lead to miscommunication and frustration.


SEO checks are key for businesses to stay competitive in the digital landscape. At ACERO, a London SEO agency, we offer audits that help you find ways to get better. These changes can make your website more popular and visited. Start with the free audit to spot basic issues. If you find many, come to us for a deeper look. We’ll check your website’s code and structure. Plus, we’ll show you how to outdo your rivals.

We are glad you enjoyed this article; if you need our services, do not hesitate to contact us by filling out the form below.

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