SEO Audit Costs Explained

In today’s highly competitive digital landscape, having a solid online presence is crucial for businesses to succeed. A well-optimized website can improve search engine rankings, increase visibility, and drive organic traffic. One of the most effective ways to assess and enhance your website’s performance is through an SEO audit.

This comprehensive guide will help you understand the costs involved in an SEO audit, the factors influencing these costs, and how to choose the right SEO auditor for your business. Let’s get started!

What is an SEO Audit?

An SEO audit thoroughly evaluates a website’s search engine optimization. It identifies issues and provides actionable recommendations to improve the site’s performance and visibility in search engine results.

There are three critical components to an SEO audit:

  1. On-page SEO analysis: This examines the content and structure of your website, including keyword optimization, meta tags, headings, and internal linking.
  2. Off-page SEO analysis: This evaluates external factors influencing your website’s search engines performance, such as backlinks, social media presence, and online reputation.
  3. Technical SEO analysis: This focuses on the website’s infrastructure, including site speed, mobile-friendliness, crawling and indexing issues, and security.

Conducting an SEO audit offers numerous benefits, such as providing valuable insights into your website’s performance, identifying weaknesses, and offering recommendations for improvement, ultimately increasing visibility and organic traffic. It’s an essential step for any business looking to stay competitive in the digital space.

Factors Influencing the Cost of an SEO Audit

Several factors influence the cost of an SEO audit, including:

  1. Size and complexity of the website: Larger and more complex websites typically require more time and effort to audit, resulting in higher costs. Such as, if you have a website with thousands of pages, the audit will take more time and resources to complete it.
  2. Geographic location and target market: The cost of an SEO audit can vary based on the auditor’s location and the target market’s competitiveness. Such as, if you’re targeting a highly competitive market, the auditor may need to investigate deeper and will charge more.
  3. The level of expertise and experience of the SEO auditor: More experienced and reputable SEO auditors typically charge higher fees due to their knowledge and proven results. You should be bold and pay a premium for quality service that you can trust.
  4. Customisation and specific requirements of the client: Customised audits or specific requests can add to the cost of an audit. The auditor may need to investigate further and take more time to fulfil the client’s demands.
  5. The scope of the audit and additional services: The cost of an audit can also depend on the project’s scope and any other services requested. For example, an audit with more comprehensive coverage, such as detailed keyword research or link-building strategy, would naturally cost more than one that only focuses on technical SEO.

Should I Go for a Free SEO Audit?

A free SEO audit is a great way to identify potential issues and problems with your website and marketing strategy; it is a way that an SEO agency can, first of all, get to know all of the issues that exist and then let you know what you need to do to boost your rankings. Such audits are not in-depth as an in-depth SEO audit is far more of an administrative and analytical task, however free SEO audits such as our very own will allow you as a potential customer to assess the information found from the audit and decide if you would like our SEO Agency in London to help you fix the problems. However, there are a few things to understand about free SEO audits. As it is highly likely that an SEO agency won’t get access to your website and all of the marketing tools your business uses until we actually sign a contract, we will be using specific techniques and tools that can assess on our side the general problems with your website and reporting back to you with regards to what steps you need to take. 

Therefore, a free SEO audit will identify the general issues, but it will not be able to go as deep as possible with regards to assessing if there major underlying problems affecting your growth. 

What is the Cost of an In-Depth SEO Audit?

At ACERO, our in-depth SEO Audit is combined with a basic competitor analysis, so we will not only be looking at your website in depth from the front and back end, but we will also be drawing conclusions regarding how you can beat your competitors. Therefore, depending on your website size, niche, location and product or service range, our general prices for an in-depth SEO audit can range between £500 and £2000 depending on all of these factors. Naturally, a higher price will be quoted, especially if you have a website with many pages; you should be prepared to pay more for a comprehensive audit.

Ultimately, the cost of an in-depth SEO audit depends on the needs and requirements of your business. As such, it’s important to shop around and compare different auditors before making a decision. This will help ensure you get the best value for your money and find an SEO auditor who can meet your specific needs.

How to Choose the Right SEO Auditor for Your Business

To choose the right SEO auditor for your business, consider the following steps:

  1. Assess your business needs and goals: Determine the scope of the audit and the specific areas you want to focus on, such as, you can focus on improving your website’s organic traffic or increasing leads and sales.
  2. Evaluate the expertise and experience of the SEO auditor: Look for an auditor with a proven track record and relevant industry experience. Check their credentials and portfolios to get an idea of their capabilities. Also, read online reviews from previous customers to comprehend their performance better.
  3. Compare cost structures and services offered: Different auditors offer different services and pricing models. Before deciding, compare the cost of various audits to determine which offers the best value for your business.
  4. Request a detailed proposal: Ask for a detailed proposal that outlines the auditor’s services, timeline, and expectations. This will help you better understand what to expect from the audit and how it will benefit your business.
  5. Establish clear communication and expectations: Ensure that the auditor understands your objectives and that both parties clearly understand the project’s scope and deliverables. A communication gap can lead to miscommunication and frustration.


An SEO audit is crucial for businesses to stay competitive in the digital landscape. With a well-executed SEO audit by an SEO agency in London like ours at ACERO, you can identify areas for improvement, implement changes, and ultimately boost your website’s visibility and organic traffic. So, don’t hesitate to utilise all your options; go for the free one first, identify the general issues and then, if there are many, do not hesitate to consult us for a more in-depth one that also assesses your website code, its structure in the backend and also gain insights on how you can beat your competitors. We are glad you enjoyed this article; if you need our services, do not hesitate to contact us by filling out the form below.

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