Hiring An SEO Expert

Hiring an SEO expert is a wise decision when seeking to increase the visibility of your website. However, not all SEO pros are equal. You want someone who really knows their stuff, keeps up with the latest trends, and understands what your business needs. 

This guide will show you what to look out for and how to avoid common pitfalls, ensuring you pick the perfect SEO partner for your journey.

Things to Look for When Hiring an SEO Expert

Choosing the right SEO specialist is crucial for enhancing your website’s performance and visibility. Here’s what to look for:

Experience and Track Record

An experienced SEO specialist brings a proven track record of success. Look for someone who has worked across various industries and successfully navigated the ever-changing landscape of search engine algorithms. Experience often translates to an understanding of what approaches work sufficiently for various types of industries and objectives.

An expert with a solid track record will be able to provide case studies or examples demonstrating their ability to improve search engine rankings and drive traffic significantly.

Knowledge of All SEO Levels

SEO encompasses three levels: technical, on-page, and off-page. A proficient SEO specialist should excel in all three. Technical SEO is about optimising the website structure to ensure search engines can effectively crawl and index the site. On-page SEO focuses on content and keywords, ensuring the site’s pages are optimised for relevant, high-traffic keywords.

Off-page SEO refers to off-website actions that improve the authority and exposure of the website, such as social media advertising and link building. A specialist with a comprehensive understanding of these levels can develop a holistic SEO strategy.

Knowledge of the Latest SEO Trends

SEO is a dynamic field with frequent algorithm updates and changing best practices. A competent SEO professional needs to be aware of the most recent developments and trends in the field. This includes staying informed about algorithm updates from major search engines, new tools and technologies, and emerging trends like voice search optimisation and mobile-first indexing.

Their ability to adapt to these changes and apply the latest techniques is critical for preserving and enhancing your website’s search engine ranking.

Analytical Skills

An effective SEO specialist should have excellent analytical skills, enabling them to interpret website data, understand user behaviour, and track the performance of SEO activities. They should be skilled in utilising analytics tools like Google Analytics and have the ability to glean insights that inform strategy.

Good analytical skills also mean they can conduct thorough keyword research, competitor analysis, and track ROI effectively, ensuring that the SEO efforts align with your business goals and deliver tangible results.

Understanding of Your Goals

An SEO expert should be skilled in SEO techniques and understand your specific business goals. Whether raising brand awareness, propelling sales, or improving user engagement, they should align their strategies accordingly.

This involves a deep knowledge of your target audience, market dynamics, and business model. The right specialist will tailor their approach to meet your objectives, ensuring that the SEO efforts contribute significantly to your overall business success.

Ethical SEO Practices

Ethical, or ‘white hat’, SEO focuses on user-friendly strategies like quality content, proper keyword usage, and genuine backlink building. Honest SEO practices are paramount for long-term wins. 

Their approach must align with search engine policies, ensuring your site’s prominence stays intact. Remember, employing ‘black hat’ SEO techniques can lead to penalties from search engines, deteriorating your online presence.Familiarity with Tools and Resources

A proficient SEO specialist should be well-versed in various tools and resources. This includes keyword research tools, SEO analytics platforms, AI content writing tools and more. Some widespread SEO tools include Search Console, Google Analytics, Ahref, Semrush, etc. Familiarity with these tools is essential for useful SEO management and implementation. 

Flexibility and Adaptability

The right SEO expert should be adaptable to changing trends, algorithm updates, and new technologies. This quality ensures that your SEO strategy remains effective and relevant. An adaptable SEO expert is also open to experimenting with new marketing strategies and approaches, which can be crucial in staying ahead in a competitive market.

References and Testimonials

Finally, don’t overlook the importance of references and testimonials. These provide real-world proof of the specialist’s capabilities and professionalism. Satisfied clients and successful case studies demonstrate their expertise and trustworthiness.

Ask for references or look for testimonials on their website or LinkedIn profile. This will provide you with a clearer view of their track record and what you can expect from their services.

When looking for SEO experts, it’s essential to consider their holistic understanding of SEO, including local SEO, content marketing, and digital marketing. Ask about their process, their adaptability to the constantly changing landscape of SEO, and how they stay updated with SEO best practices.

Red Flags to Look for

Hiring the right SEO expert for your business is a critical decision. While there are many skilled professionals out there, it’s also important to be aware of potential red flags that could signal a poor choice. Here are some warning signs to watch out for:

Guarantees of Instant Results

Be wary of any SEO consultant or agency that promises instant results. Good SEO is a long-term process, not a temporary fix. Search engine algorithms are complex, and significant ranking improvements typically take time. Instant results might indicate dubious, short-term tactics that could harm your website’s reputation in the long run.

Lack of Transparency

Clarity is key in any professional relationship, especially in SEO. If a potential SEO expert or agency is not open about their strategies, methods, or how they measure success, it’s a cause for concern. A reliable SEO professional should be able to explain their process and deliver periodic, thorough reports on your SEO campaign’s improvement.

Use of Black-Hat Techniques

Black-hat SEO refers to unethical practices that try to exploit search engine rankings. These include cloaking,  keyword stuffing, and using private link networks (PBNs). While these techniques can sometimes produce quick results, they violate search engine policies and can lead to your website being penalised or banned.

A trustworthy SEO expert will adhere to white hat SEO best practices.

One-Size-Fits-All Approach

SEO is not a one-size-fits-all solution. Each business has individual requirements, goals, and challenges. An SEO strategy should be customised to your specific circumstances. Be cautious of SEO services that offer generic packages without understanding your business or conducting an SEO audit to identify specific areas of improvement.

No References or Portfolio

A reputable SEO expert or agency should be able to supply references or a portfolio of their work. This demonstrates their experience and success in the field. If they’re unable to show past results or case studies, it may indicate a lack of experience or success.

Overemphasis on Keyword Rankings Alone

While keyword rankings are important, they’re not the only measure of a successful SEO campaign. A good SEO strategy also focuses on user experience, content quality, and conversion rates. An overemphasis on keywords might mean the specialist is missing out on other critical areas of SEO.

By keeping these red flags in mind, you can steer clear of poor choices and find an expert who will genuinely contribute to your online success.

Also Read: Essential SEO Tips for New Websites: Boosting Your Online Presence

Need Help with SEO?

If you’re looking for expert guidance to navigate the complex world of SEO, we’re here to help. Our team of experienced SEO professionals at ACERO is equipped with the latest knowledge and strategies to elevate your online presence.

Whether it’s improving your site’s rankings, enhancing user experience, or crafting a comprehensive SEO campaign, we customise our offerings to fit your particular company’s requirements.

Ready to boost your digital footprint? Contact us today, and let’s discuss how we can take your SEO to the next level.


To find the right SEO expert for your business, conduct thorough research, ask for referrals, and review the SEO expert’s portfolio and client testimonials to ensure they have a strong track record of delivering results. It’s important to look for someone who has a deep understanding of your business niche and the ability to tailor their strategies to your specific SEO goals.

Some essential questions to ask when employing an SEO expert include inquiring about their approach to SEO, requesting case studies of past successes, and understanding how they align SEO strategies with your business objectives.



An SEO expert can help you find the right SEO strategy by comprehensively analysing your business, identifying key SEO opportunities, and devising a tailored SEO plan that aligns with your business objectives and target audience.



When reviewing an SEO expert’s portfolio, look for evidence of successful SEO campaigns, case studies demonstrating improvements in search engine results, and client testimonials that speak to the expertise and impact of the SEO expert’s work.