SEO Tips for New Websites

In the current digital land scape a strong online presence is vital for succes of your business. Optimizing your site for SEO should start from the first day of your website’s launch.

This guide provides essential SEO tips for new websites. These tips will give your new website a solid foundation and eneble it rank higher in serach engine results pages (SERPS)

SEO for New Websites: A Summary Table

Title Tags & Meta DescriptionsCraft compelling titles & descriptions with target keywordsIncrease click-through rates & rankings
Mobile-Friendly WebsiteEnsure your site adjusts to all screen sizesImproves user experience & SEO performance
Secure Website with HTTPSEncrypts information & shows security to usersBuilds trust & boosts SEO ranking
Right URL StructureUse short, descriptive URLs with target keywordsEnhances user experience & SEO ranking
Optimized Site PerformanceFocus on fast loading speedImproves user experience & reduces bounce rate
Quality & Keyword-Rich ContentCreate valuable content with relevant keywordsDrives organic traffic & improves ranking
Sitemap & Robots.txtGuide search engines through your websiteEnsures all content gets indexed & avoids unnecessary crawling
Internal LinkingLink relevant pages on your site with clear anchor textImproves user experience & SEO ranking
Monitor SEO PerformanceTrack website traffic, bounce rate & keyword rankingHelps identify areas for improvement & adapt SEO strategy

Optimize Your Title Tags and Meta Descriptions

Title tags and meta descriptions are your first opportunity to communicate with potential visitors via search results. They are also vital aspects that can affect the search ranking.

An effective title tag, usually under 60 characters, should incorporate the target keyword that you want to rank in an engaging and relevant manner. Likewise, though not a direct ranking factor, meta-descriptions influence click-through rates significantly.

This snippet of up to 160 characters is your chance to summarise the content compellingly, integrating keywords seamlessly. Utilising tools like Yoast SEO can help in crafting these elements.

Also Read: Why You Should Hire an SEO Agency?

Ensure a Mobile-Friendly Website

With mobile devices accounting for the major portion of global internet traffic, optimizing your website for mobile is not just a recommendation but a necessity. A mobile-friendly site enhances user experience, which is a crucial factor in SEO performance and helps you rank higher.

The key is to make sure that your site is responsive, indicating that it can adjust smoothly to various screen sizes. Use Google’s Mobile-Friendly Test tool to evaluate your website’s mobile responsiveness. Additionally, pay attention to elements like font size, button sizes, and image optimisation to enhance usability on mobile devices.

A mobile-friendly website not only pleases your visitors but also aligns with Google’s mobile-first indexing, giving your site a significant boost in organic search results.

Secure Your Website With HTTPS

Website security is crucial, and HTTPS is at its forefront. Transitioning from HTTP to HTTPS is a critical step in strengthening your website’s security and boosting its SEO.

HTTPS encrypts the transmission of information between the browser and the server, safeguarding user information. This security measure is a ranking signal for Google, meaning HTTPS websites often rank higher. To migrate, purchase an SSL certificate, update your website to use HTTPS, and ensure all internal links point to the new HTTPS URLs.

The benefits of HTTPS extend beyond SEO; it builds trust among your visitors, ensuring their data is secure on your site.

Set Up the Right URL Structure

A well-structured URL is more than just an address for your website pages; it’s a subtle yet powerful component of SEO. URLs should be short, explanatory, and contain target keywords to enhance their relevance in search results.

A well-structured URL structure facilitates understanding of your page’s content for search engines and users. Avoid lengthy URLs filled with numbers and characters that do not communicate the page’s content. Put hyphens between words and use lowercase URLs.

A well-crafted URL not only aids in better ranking but also improves the user experience by making your pages more accessible and easier to share, contributing to enhanced organic traffic and higher rankings in search engine results.

Optimize Site Performance

optimize site setting

Site performance, particularly loading speed, is a critical factor in SEO and provides a better user experience. In addition to appearing higher in search engine rankings, websites with quick loads also decrease bounce rates by keeping users on the page longer.

To enhance site speed, focus on image optimisation, minimise the use of large files, and leverage browser caching. Tools like Google PageSpeed Insights and Core Web Vitals are invaluable in analysing your website’s performance, offering actionable insights to improve loading times.

Remember, a few seconds’ delay in page load can significantly impact your site’s organic search visibility and traffic.

Implement Quality & Keyword-Rich Content

Content forms the backbone of any SEO strategy. Creating high-quality, SEO-friendly content is more than just using keywords; it’s about crafting valuable, informative pieces that resonate with your audience and fulfil their search intent.

Find the best target keywords by conducting in-depth research, including long-tail keywords that correspond to the queries of your audience and your speciality. When incorporating these keywords, prioritise natural integration that maintains the readability and relevance of your content.

Content that matches the user’s search intent and provides value is more likely to earn higher rankings in search results, driving organic traffic to your website.

Create Sitemap and Using Robots.txt

A  sitemap and robots.txt file are essential for directing search engines through the site. With a sitemap, you can ensure that search engines index all of the pages on your website and don’t overlook any crucial content.

Creating and uploading a sitemap to search engines like Google using the Google Search Console to improve your site’s visibility is easy. Similarly, the robots.txt file in your website instructs search engine bots on which sections of your site to crawl and index.

Using robots.txt can prevent search engines from indexing duplicate content or pages not intended for public view, thus optimizing your site’s crawl budget and improving your SEO performance.

Internal Linking

Don’t underestimate power internal linking. It helps SEO by connecting your website’s pages. This guides search engines and users to your content.

For strong internal linking, use clear anchor text that explains what the linked page is about. Place these links strategically to make navigation easy and share authority between pages.

A good internal linking structure helps users and search engines find your content, which means your site ranks higher in search results.

Monitor Your SEO Performance

Effective SEO practice isn’t just about doing things. You also need to track how well they work and make changes as needed. There are tools to help, like Google Analytics and Search Console.

These tools show you important info like website traffic, bounce rate (people leaving quickly), and loading speed. They also show how you rank for your target keywords.

Track how many people click on your website in search results and the quality of links to your site. Regularly checking your website helps you find areas to improve.

By looking at this data, you can adjust your SEO plan. Search engines and how people search change over time, so be ready to adapt. Remember, SEO is an ongoing process. The only way to stay on top is to keep changing your approach based on what works.

Also Read: What To Look For When Hiring An SEO Expert?

Need Help with SEO Optimization of Your Website?

Getting through the complexities of SEO can be challenging, especially when you’re focused on growing your business. That’s where ACERO comes in. Our seasoned SEO specialists are proficient at building tailored Link strategies that fit your business goals.

We will help conduct in-depth keyword research, content optimisation, technical SEO and performance monitoring. ACERO is dedicated to boosting your website’s visibility and driving meaningful traffic.

We ensure that your website climbs the ranks in search engine results and provides a stellar user experience by leveraging the latest tools and techniques. Partner with ACERO and take the first step towards transforming your website.


SEO is essential for new websites as it helps boost online presence, increase visibility in search engines, and compel organic traffic to the site.

Some actionable SEO tips include optimizing page titles and meta descriptions, using long-tail keywords, improving site speed and user experience, and focusing on creating valuable and relevant content for the target audience.



On-page SEO is crucial in optimizing each web page to rank better and acquire relevant traffic from search engines. It concerns optimizing content, HTML source code, and site structure.



Using featured snippets requires producing material that concisely and directly responds to frequently asked user questions. It also involves tailoring content for search intent to raise the probability of being featured in the snippet.



When conducting a site audit, focus on technical SEO aspects, such as site speed, mobile-friendliness, crawl errors, and internal linking, as well as ensuring that the content is optimized for target keywords and provides a great user experience.

Focusing on core web vitals and user experience is crucial for SEO as it directly impacts the site’s performance in search engine rankings and influences how users interact with and perceive the website, leading to improvements in organic search visibility and overall SEO effectiveness.