With the rise of digital technologies, websites have evolved as an integral part of our everyday lives. But only a small number of websites genuinely stand out among the rest, and one of the main reasons is how quickly they can load. WebP images are an outstanding manner to make your website faster and more accessible to all users. 

WebP is a type of image format forged by Google that offers smaller file sizes and improved image quality compared to conventional image formats like JPEG and PNG. While WebP images are supported by most modern web browsers, they may not be supported by older browsers. 

In this article, we will explore the benefits of using WebP images on your website and how they can help improve website speed and accessibility. We will discuss converting and implementing WebP images on your website and some best practices for using them. 

By the end of this article, you will have a better understanding of how WebP images can benefit your website and how to use them effectively.

What are WebP Images?

In simple terms, WebP is an image format that is smaller in size compared to standard image formats like JPEG and PNG but also has improved quality.

WebP images are based on the VP6, and VP8 video formats used in the WebM video containers and have a smaller file size than traditional image formats such as JPEG or PNG. Since being introduced in 2010, WebP has become one of the most popular image formats for web developers, allowing them to reduce page loading times and improve overall user experience. 

WebP images are typically used for graphics and photographs and support transparency, alpha channels, and animation. They can be saved in both lossless and lossy formats, depending on the needs of the image. They are also widely used by website developers as they are smaller in size than traditional image formats like JPEG and PNG. 

One of the key benefits of WebP is that it can reduce the size of an image by up to 25-34% compared to popular image formats like JPEG and PNG. This can lead to faster loading times for websites, as smaller image files require less time to download.

Features of WebP Images

All images may appear similar to the untrained eye, but WebP images have a range of features that make them stand out from traditional image formats. Some key features of WebP images make them a useful option for optimizing your website and improving user experience. These features include:

Lossless and Lossy Compression

WebP images support both lossless and lossy compression, allowing you to choose the balance of file size and image quality that is best for your needs. Lossless compression permits you to decrease the file size of an image without sacrificing any image quality, while lossy compression lets you acquire even smaller file sizes at the cost of some image quality.

Alpha Transparency

WebP images support alpha transparency, which allows you to create images with transparent backgrounds or overlay images on top of other content. This can be useful for creating graphics or designs with a more modern, minimalist look.

Multiple frames

WebP images support multiple frames, which can be used to create animation or to display different images at different resolutions or sizes. This can be useful for creating more engaging or interactive content for your website.

Cross-platform compatibility

WebP images are supported by most modern web browsers, including Google Chrome, Microsoft Edge, and Mozilla Firefox. Moreover, most devices, including mobile phones and tablets, can now handle WebP images. This makes them an incredible option for developing optimized content for multiple platforms.


Using WebP images offers the advantage of inserting metadata to digitally contextualize your visuals, like with time and location data from a digital camera. Moreover, this extracts SEO value since search engines can more precisely recognize and categorize these images.

Colour Profile

ICC profiles can be embedded within WebP images, giving you the ability to manage colour fidelity for your graphics on multiple devices and when printed. This can help ensure that the colours in your graphics are consistent when viewed on different devices or platforms. This can be an excellent way to maintain brand consistency across all channels.

How WebP Images Can Improve Website Speed

Website speed is essential in providing a positive user experience and enhancing visibility in search engines. Using WebP images on your website can reduce the size of image files, leading to faster loading times. 

The smaller file sizes associated with WebP images also mean that they require less bandwidth and data usage than traditional image formats like JPEG or PNG. This makes them an ideal option for websites targeting users with slower internet connections or limited data plans. 

In addition to reducing file sizes, using WebP images on your website can also help you take advantage of features like alpha transparency and multiple frames to utilize animations and related visuals. This can enhance the look and feel and user experience of the website. 

By taking advantage of these features, you can create optimized content that will improve the performance of your website as well as provide a better user experience. With that, you can entice additional visitors to your website, boosting traffic and increasing conversions.

SEO Benefits of Using WebP Images

Using WebP images provides substantial SEO benefits for your website. The smaller file sizes associated with WebP images can help improve page loading times, which is a major ranking factor in search engine algorithms. This can help you grow your website’s rankings and visibility in organic search outcomes. 

Moreover, incorporating metadata into WebP images can help search engine bots recognize and categorize images more accurately. This can help you reach the right audience with your visual content, improving engagement and further boosting your website’s rankings in organic search results. 

The smaller sizes of the WebP images also mean that they require less bandwidth and data usage when viewed, which can reduce bounce rates on your website and improve user experience. This is also advantageous for SEO since search engines prioritize websites with better user engagement. 

Overall, by taking advantage of WebP images, you can boost the performance of your website’s performance and increase its ranking in organic search results. This can ultimately help you attract more visitors and boost conversions for your enterprise.

How to Create WebP Images

It is actually pretty easy to create a WebP image. Below, you will discuss the steps you need to follow: 

  1. Determine which image editor you want to use. There are a few different options for creating WebP images, including using a standalone tool or using an image editor that supports saving to the WebP format. Some widespread choices include Adobe Photoshop, GIMP, and PaintShop Pro.
  2. Open your image in the image editor. You can either create a new image or open an existing one you desire to save as a WebP image.
  3. Save the image as a WebP. In your image editor, go to the “File” menu and select “Save As.” In the “Save As” dialogue box, select the “WebP” format from the dropdown menu and choose a location to save the image.
  4. Adjust the quality settings (optional). Some image editors, such as Adobe Photoshop, allow you to adjust the quality of the image when saving it as a WebP. This can be useful if you want to trade off a little bit of image quality for a smaller file size.
  5. Save the image. Once you have selected the WebP format and adjusted any quality settings, click “Save” to create the WebP image.

How to Transform a JPG or PNG Image to WebP Format

If you already have an image in JPG or PNG format, you can easily convert it to WebP in various ways.

Using Adobe Photoshop

With Adobe Photoshop installed, you can easily convert any file to the WebP format. First, open the image in Adobe Photoshop and select “Save As” from the File menu. Select “WebP” from the dropdown menu and click “Save.” Once you have accomplished that, your picture will be converted to a WebP file.

Using an Online Tool

Alternatively, you can use an online tool to convert your image to WebP. There is an assortment of free tools available such as Convertio and Ezgif. All you need to do is upload the image you want to convert and select “WebP” as the output format. Then, click “Convert”, and your image will be downloaded in the WebP format.

WordPress Plugin

You can install a WordPress plugin to directly recast your photos to WebP format. One popular option is the EWWW Image Optimizer plugin, which allows you to automatically optimize and compress existing JPEG and PNG images on your website and create WebP versions of them. 

The best thing about such a plugin is that it doesn’t require manual work, as it automatically converts the images for you. Moreover, you can also convert the previous images in bulk instead of doing them one by one. 

There are many other tools and software available for converting images to WebP format, each of which has its own advantages. Especially some paid tools offer more options and better quality results.


So there you have it, an exhaustive manual on WebP images and how to create and convert them. By taking advantage of WebP images, you can reduce page load times, improve user experience, and increase your website’s ranking in organic search results. 

With the help of the above-mentioned tools, creating and converting WebP images doesn’t have to be complicated or time-consuming. So start taking advantage of WebP images and see their positive impact on your website.

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