What Are Spammy Websites & Backlinks and How Can They Hurt My Website?

The internet is rife with spammy backlinks that can harm your website and search rankings. Our SEO agency, ACERO, specialises in technical SEO and understands the damage these backlinks can cause.

This article will clarify spammy backlinks, how to spot them, and the steps to take if you discover them.

What are Spammy Websites/Backlinks?

Spammy backlinks are any links that have been created with the sole purpose of manipulating a website’s search engine ranking. These links are known to be unreliable and untrustworthy and often originate from websites with low domain authority ratings or from low-quality websites that are not relevant to your website and its niche.

They often may be paid for by someone who wants to increase their visibility in the search results (a quick SEO hack is not worth taking). Such links are typically created to increase a website’s rankings in search engines such as Google. Spammy backlinks can come from link farms, link networks, or websites that have been hacked and are now linking to malicious content.

Why are Spammy Backlinks Bad?

Spammy backlinks are harmful websites that can degrade your website’s credibility and search rankings. Search engines like Google, Bing, and Yahoo use algorithms to understand a website’s structure and content quality. They also assess the relevance of websites linking back to your site. Many low-quality backlinks can be seen as an attempt to manipulate search rankings.

Such backlinks can damage your rankings, as search engines can penalize sites linked from unreliable sources. An excess of these backlinks can lead to blacklisting, complicating your SEO goals as you’d need to recover from the penalty.

Moreover, spammy backlinks can tarnish your website’s reputation, as search engines may perceive them as manipulative. This could result in a warning displayed next to your website in search results, which is undesirable.

How to Identify Spammy Backlinks

There are several ways to identify spammy backlinks, but the most reliable method is to use tools such as Ahrefs, SEMRush or Majestic. These tools will allow you to get a closer look at your website and acquire detailed information about the backlinks that are pointing to it so you may identify suspicious activities. 

At ACERO, we understand that it can be difficult to identify spammy backlinks if you are not an SEO expert. Here are some tips and tell-tale signs that you can look out for.

First, you should look at the websites linking to your website. Are they reputable websites, or are they low-quality websites? If unsure, you can view the link in Majestic or Ahrefs and check the website’s domain authority and trust flow. A website with a low domain authority and trust flow will likely be low-quality. Secondly, by using such a tool, you will see how much traffic is coming to this website that has provided you with a backlink. 

Spammy links generally have very little or 0 traffic, so this is another sign to watch for.  Thirdly, clicking the link itself leads you to a random half-built website with suspicious content. This is also a key indication that the website is spammy.

You should also look at the anchor text of the backlinks. Is it relevant to your website, or is it generic or unrelated? If the anchor text is unrelated or generic, it could be a sign of a spammy backlink. Anchor texts are a way for websites to let search engines know what the link is about. If the anchor text does not accurately reflect what the page or article is about, then this could be flagged as spam by a search engine crawler.

Finally, you should look at the website’s content linking to you. Is it relevant to your website? If not, it’s likely to be a spammy backlink, which could harm your SEO efforts.

How do I Locate Spammy Website Links on my Website? – A Step by Step Guide

  1. Visit webmaster tools, also known as Google Search Console, and search for links coming to your website by scrolling down and clicking on Links and the “Top Linking Sites”.
  1. Check the backlinks reported in webmaster tools – manually check each one by going to the page and looking at the content and anchor text of that link.
  2. If you find any suspicious links, mark them as “spam” in webmaster tools so that Google can review the link and take action if it deems necessary.
  1. Use backlink analysis tools such as Ahrefs, Majestic and SEMRush to identify links from low-quality websites.
  1. Once you have identified any potentially spammy links, you can contact the website owners and ask them to remove the links or simply Disavow all the suspicious links yourself using the disavow function in Google webmaster tools.

How can ACERO help remove Spammy Links from my Website?

At ACERO, we understand how difficult it can be to identify and remove spammy backlinks from your website. That’s why we offer a range of services to help you do this quickly and efficiently.

Our team of experienced SEO professionals can analyse your website for any suspicious backlinks and take action if necessary, such as contacting the websites that are linking to your website, asking them to remove the link or disavow it in Google Search Console. Here are more details about our Link Audit and Removal service, which helps you identify, monitor, and remove spammy backlinks from your website.

Our Link Audit and Removal service includes:

  • A detailed analysis of your website’s backlink profile
  • A report of any spammy backlinks found
  • A plan of action to remove the spammy backlinks
  • Assistance with disavowing any spammy backlinks
  • Ongoing monitoring of your website’s backlink profile

Our Link Audit and Removal service will help to ensure that your website is free from spammy backlinks, which will help to improve your overall SEO strategy. 


Spammy backlinks can drastically impact your website and search rankings. Hence, monitoring your website with standard tools to detect and remove such links is crucial.

At ACERO, we prioritize identifying and eliminating spammy backlinks. Our Link Audit and Removal service aims to enhance your website’s performance and health, ensuring it’s free from spammy backlinks. With our technical SEO specialists, we’re confident of improving your website’s credibility and search rankings.

We also offer a robust link-building strategy for faster website growth. This involves identifying relevant, high-quality websites, creating valuable content to attract natural links, and contacting industry influencers for link requests.

Spammy backlinks can severely affect your website and your search engine rankings. Therefore, it is important always to monitor your website using some industry standard tools outlined in this article to stay on top of potentially suspicious or spammy backlinks. By following the steps outlined in this article, you should be able to easily identify and remove any spammy links from your website.

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